Organizing trade shows to make the customers aware of different products and boost their sales is an age-old practice. However, earlier the emphasis was placed more on the products than on the booths. Well, that is what it should be, but it was soon felt that where the infrastructure was better, booths were larger, airier and more attractive, the sales too were higher. The organizers after much deliberation came to the following conclusion:
• Better infrastructure and attractive ambience draw larger crowds, which in turn translates into better sales. In fact, many people drop in just out of curiosity and then stay back to enquire and even to purchase.
• Cleverly designed trade show exhibits offer better viewing and hence better sales.
That is what the organizers thought! However, let us look at it from the point of view of the participating companies. Good trade show exhibits may bring in more viewers, but they do not come cheap; it is not surprising that they often dither about the whole concept… will it actually be profitable for them?
If you are one of these doubting Toms, let me assure you that many companies take part in these trade shows year after year and they attend such shows not only in their own city but else where too. Unless they get any advantage out of it, they will surely not take the trouble; will they? All right, if you are not sure yet, you can attend one on experimental basis. In such a case, do not buy the exhibits; instead, look for trade show booth rental companies that provide all types of booths and exhibits on hire.
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In fact, some companies, which take part in such shows quite regularly prefer rental to outright purchase. Yes, buying the products may turn out to be cheaper in the end, but it also requires proper storage space, transportation and work force for installations and dismantling. Moreover, the situation may require you to set up a different type of booth from the one you actually have; rental gives the option to choose according to your need. Now, the choice is yours.
What many companies, who set up stalls in different trade shows do is, buy some basic staff and hire the rest. In deed, some trade show booth rentals hire out individual objects, while others prefer to work on turnkey basis. Those working on the later basis cost more, but they can obviously do a better job because they have the expertise, which you lack. That is why if you have the financial capability, you can offer them the job on turnkey basis and observe how thy work. Later on you can try on your on, but think twice before you do that.
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